The fantastic new, area of interest perfume home of A La Lune are paying homage to the symbolism that evokes their scents by celebrating the Chinese language New 12 months in a singular method – they usually’re inviting YOU to hitch in!
For A La Lune, conventional Chinese language symbolism entwines inside their fragrances, with a want to encourage ‘a micro-renaissance of conventional artwork and craftsmanship within the subject of high-quality perfumery…’ Although all of it started in London, with the founding of A La Lune’s studio in 2021, this symbolism stays central to their scents, and their sense of identities, too. It’s a coming collectively of like-minded folks united by their multi-cultural backgrounds and perception in creating fragrances that remember variety, mindfulness, and innovating sustainably, with a respect for high quality substances and authenticity.
Greater than this, their fragrances symbolize the truth that, in line with A La Lune:
‘The Chinese language consider that “each perfume is a drugs” and that there’s absolutely some intrinsic bond between what folks put on and the way they really feel about their our bodies.’
This ethos chimes precisely with our emotions at The Fragrance Society – we merely really feel higher once we put on a perfume we love! Encompassing the nice traditions of aromatic historical past with a proudly impartial and artisanal aesthetic, A La Lune are championing the artwork of ‘sluggish fragrance’ from small producers and showcasing conventional aromatic supplies in completely up to date (and so-wearable methods).
With three fragrances presently, you’ll be able to learn extra in regards to the founding of this home and their gorgeous scents on our web page devoted to A La Lune, however for now, how about receiving some perfume-related put up…?
To rejoice the Chinese language New 12 months of the Rabbit, A La Lune will dispatch 1000 postcards from China. To present thanks for the Lunar New 12 months, A La Lune are giving UK prospects the prospect to obtain considered one of these lovely and specifically designed postcards, and all you’ll want to do is register on their website and submit your address.
The primary 1000 individuals who register will obtain a postcard posted from China, to convey you luck for yr forward – how pretty is that? (Definitely nicer than the spam and payments that make up the vast majority of put up nowadays…)
A La Lune would like it should you tagged them on social media while you obtain your card, and we’d like to see them, too! Merely tag them on Instagram @alalunelondon_official
PS Don’t neglect to tag us too! @theperfumesociety