Inform us who you might be?
My identify is Giovanni Sammarco, i’m Italian and I’ve determined 10 years in the past to maneuver to Switzerland and begin making perfumes. Earlier than coming to Switzerland I received a Ph.D in Civil Regulation in Italy. I’m an avid ebook collector, between the bibliophile and the bibliomaniac and I’m, in a sure sense, a really conventional individual, very skeptical regarding know-how and the fixed want for the brand new.
How did you get into the fragrance trade?
Completely by likelihood, throughout my PhD years. I’d have by no means imagined to finish up making perfumes. I don’t have any story of myself smelling perfumes in childhood or remembering being fascinated by perfumes of my grandmother.
What was the primary fragrance you ever bought?
I acquired as a present from an uncle, after I was nonetheless at college, the Guerlain Vetiver, however I have to say I by no means put on perfumes.
What’s your favorite meal?
Filet with porcini.
The place is your favorite place?
In Switzerland: Appenzell. Exterior Switzerland: Liechtenstein
Do you’ve gotten an fascinating celebration trick or any hidden skills?
I can prepare dinner and bake fairly properly and i’ve some secret recipes.
Who would play you in a movie of your life?
Christian De Sica
About your Model
Describe your model in a single sentence.
Artisanal swiss made perfumes with unusual names.
The place does the identify of your model come from?
It’s my surname
Who’re your perfumes for?
They’re for everybody who likes good perfumes, conventional and trendy on the similar time and enjoys to attempt one thing completely different and really rigorously handcrafted.
Inform us about your newest fragrance.
I’ll inform about my subsequent fragrance. It’s prepared since nearly two years however not but launched. I nonetheless don’t know when will probably be able to launch. I’ve constructed it round iris, an ingredient I’ve all the time cherished. It’s a very powdery iris, with creamy facets and woody notes mixed with a little bit of fruitiness. The identify will in all probability come from Norse Mythology. For me discovering a reputation is all the time essentially the most difficult a part of the creation.
If somebody needed to attempt your fragrances, which one would you suggest they fight first and why?
Naias, it has some distinctive spirit, and it consists of all of the facets of my model philosophy. It has many particular substances, generally in traces, and an inner symbology giving it a particular concord. I’ve utilized in Naias an ingredient known as Montaverdi in very small traces. And these extraordinarily small traces change all of the perfume. I discover it very fascinating.
What challenges do you wish to overcome in your model?
I wish to discover extra retailers in additional international locations. I consider it is vitally necessary to have the model in shops the place folks can go and expertise the perfumes and I feel the partnership with the precise retailers is extraordinarily necessary for an impartial model like Sammarco.
It’s also necessary to develop the presence in additional international locations, as it’s turning into more and more tough and costly to ship fragrance bottles straight to personal prospects in lots of international locations and in some it’s nearly inconceivable on account of customs rules and harmful items restrictions.
Sadly generally, not working with distributors, is kind of difficult to search out new retailers.
What is exclusive about your model?
You possibly can be taught extra about Sammarco at the website here.